Adlan Dwijaka
Driving impactful digital products across media, education, and marketing tech through CRM, Analytics, and AI
About
Product Manager with 7+ years of experience in managing cross-functional teams and delivering impactful digital products across media, education, and marketing technology.
Proven track record of reducing vendor costs by 50% while maintaining quality standards and processing 1 billion+ monthly data points through sophisticated CRM and analytics platforms.
Specialized in strategic product development, data analytics, CRM optimization, and AI integration to drive measurable business outcomes.
Key Achievements
Achieved significant cost savings while maintaining quality
Processed through advanced CRM systems
Improved through strategic optimization
Driven in EdTech vertical
Featured Projects
Case studies showcasing data-driven product management and transformative solutions across media, analytics, and education
Media Monitoring Intelligence
Kompas Gramedia
Problem
Need for comprehensive media monitoring across multiple platforms
Solution
Built real-time monitoring system covering 5+ social platforms, 5,000+ news sites, and TV/Radio channels with 15-minute update cycles
Impact
Reduced vendor costs by 50% and enabled deep sentiment analysis
High-Scale Web Tracking System
Kompas Gramedia
Problem
Lack of accurate, unified web analytics across the entire network
Solution
Developed custom tracking system processing over 1 Billion data points monthly with <5% discrepancy vs Google Analytics
Impact
Increased ad viewability rates by 95% and doubled click rates through better audience segmentation
AI & Marketing Automation Platform
Kompas Gramedia
Problem
Manual marketing processes and high vendor costs for email campaigns
Solution
Built AI-driven platform with gender prediction, UPR floor price recommendations, and automated retention campaigns sending 3M+ emails monthly
Impact
Achieved 50% cost reduction compared to previous vendors, used by 3+ business units
EdTech LMS Transformation
BTA Group
Problem
Outdated learning management systems limiting educational impact
Solution
Built advanced Learning Management System to transform the educational landscape with modern features and intuitive interface
Impact
Resulted in 15% increase in profitability and significant cost reductions
Experience
Product Manager
Managing media monitoring tools, web tracking systems, and AI-driven marketing automation platforms processing 1B+ data points monthly
- •Reduced vendor costs by 50% with media monitoring tools covering 5K+ news sites
- •Built web tracking system processing 1 billion+ monthly data points with 95% ad viewability increase
- •Developed AI & marketing automation platform sending 3M+ emails monthly across 3+ business units
Product Manager
Led strategic innovation efforts and dynamic marketing team, orchestrating impactful campaigns across diverse digital channels
- •Successfully transformed educational landscape with advanced Learning Management System
- •Achieved 15% increase in profitability through product innovation
- •Expanded role to lead dynamic marketing team across Instagram, TikTok, and email marketing