Adlan
Dwijaka
A PM who speaks data as fluently as product. I dig into raw datasets, build on top of CRM systems with a deep obsession for customer behavior, and weave AI into the roadmap wherever the problem lives, whatever the industry.
About
A product thinker with 7+ years of experience who operates at the intersection of data, technology, and human behavior, building products that scale across media, education, and marketing tech.
I don't just read metrics, I trace them back to their source. From raw 1B+ monthly data points to boardroom decisions, I've consistently turned complexity into clarity, cutting vendor costs by 50% while keeping quality intact.
Whether it's architecting a CRM system, deploying an AI model, or mapping a customer journey, my north star is always the same: decisions backed by data, products built for people.
Featured Projects
Case studies showcasing data-driven product management and transformative solutions across media, analytics, and education
In-House CRM & Marketing Automation Platform
Kompas Gramedia
Heavy reliance on expensive third-party CRM vendors like Insider and WebEngage, with limited control over user data, segmentation logic, and activation channels
Built a proprietary CRM platform from scratch, tracking every user touchpoint, profiling behavior patterns, and enabling hyper-personalized activation via email, web push, in-app notifications, and automated multi-step journeys. Powered by behavioral segmentation engine that dynamically buckets users based on recency, frequency, and engagement signals
Replaced 3rd-party vendors saving 50% in costs, activated 3M+ users/month across channels, and enabled granular audience segmentation that drove measurable uplift in retention and conversion
High-Scale Web Tracking System
Kompas Gramedia
Lack of accurate, unified web analytics across the entire network
Developed custom tracking system processing over 1 Billion data points monthly with <5% discrepancy vs Google Analytics
Increased ad viewability rates by 95% and doubled click rates through better audience segmentation
Media Monitoring Intelligence
Kompas Gramedia
Need for comprehensive media monitoring across multiple platforms
Built real-time monitoring system covering 5+ social platforms, 5,000+ news sites, and TV/Radio channels with Real Time update cycles
Reduced vendor costs by 50% and enabled deep sentiment analysis
NexGeneration Editorial CMS
Kompas Gramedia
Newsroom operations were fragmented across manual workflows, disconnected tools, and slow content distribution processes, limiting editorial speed and cross-platform reach
Led end-to-end product development of an AI-powered newsroom CMS, managing a full-stack engineering cycle from requirements to staged production rollout. Defined roadmap covering 10+ features including AI article generation, social media auto-publishing, editorial approval workflows, and digital asset management. Owned the social media distribution product with an automated multi-platform publishing engine across 6 platforms, AI-generated captions, UTM tracking, and performance-based article selection
Streamlined editorial operations across multiple publishers, automated content distribution to 6 social platforms simultaneously, and reduced time-to-publish through AI-assisted writing and configurable workflow rules
EdTech LMS Transformation
Outdated learning management systems limiting educational impact
Built advanced Learning Management System to transform the educational landscape with modern features and intuitive interface
Resulted in 15% increase in profitability and significant cost reductions
Personal Project
Food review content from Nex Carlos is scattered across YouTube videos, making it hard for viewers to find specific restaurants, check prices, or explore by location
Built a fully automated culinary platform where AI handles everything: transcribing video content, extracting restaurant names and locations, scraping price ranges, and scoring taste levels. All 300+ restaurant entries are populated and updated automatically with zero manual input, served through an interactive map interface
300+ culinary spots catalogued across Indonesia, fully automated pipeline from YouTube video to structured data, enabling users to discover and filter restaurants by location, price, and taste rating
Experience
Product Manager
Managing media monitoring tools, web tracking systems, and AI-driven marketing automation platforms processing 1B+ data points monthly
- ▸Reduced vendor costs by 50% with media monitoring tools covering 5K+ news sites
- ▸Built web tracking system processing 1 billion+ monthly data points with 95% ad viewability increase
- ▸Developed AI & marketing automation platform sending 3M+ emails monthly across 3+ business units
Product Manager
Led strategic innovation efforts and dynamic marketing team, orchestrating impactful campaigns across diverse digital channels
- ▸Successfully transformed educational landscape with advanced Learning Management System
- ▸Achieved 15% increase in profitability through product innovation
- ▸Expanded role to lead dynamic marketing team across Instagram, TikTok, and email marketing